ANTEMASQUE: A New Business Model for Success?

by Nikola Savić · April 17, 2014

Last night I thought about this “overnight” popularity of Antemasque, what is as you probably already know (and all the birds) a new band comprised of the former The Mars Volta members and air bassist Flea from Red Hot Chili Peppers. So, this nobody-saw-it-coming band is being hailed and announced through every major and minor media channel (hell, even I wrote them a nice review), with popularity that is ultra-rapidly growing (well deservedly, I must admit). They put out the selection of songs as an EP which is available for $4 on Bandcamp and they’ve got an offer: first 10,000 who purchase this EP will receive their full-length for free (once it’s released in July or so). Now, considering the fact that less in 24 hours (in my estimation) more than 1,000 people (and growing) downloaded this recording, it’s obvious that the band will reach their goal of $40,000 in about week. Or less.

Lars Ulrich’s on something

What are we noticing here? There is no label behind the band and they use Bandcamp. That’s a clean quick cache, ladies and gentlemen. No drug smuggling, no trafficking. Just pure creativity. Music.

<jordanbelfort>Long story short: make a band, be popular, release 5 albums, fight with the singer, disband (meanwhile make 13 other projects), reunite with the singer, invite Lars Ulrich to join the band, make few songs, release it. Profit. Congratulations.</leonardodicaprio>

Oh, and don’t get me wrong. I am not hating or something. Quite opposite, I love when people are successful. And I wish I could implement this business model for my own… er, satisfaction.